My professional experience has been shaped by more than fifteen years of positions in Public Relations (agency and in-house), social media marketing, blogging, and online media. These positions have been seasoned further by my roles as a mother, military spouse, and distance runner.
I have coordinated a video shoot of a string quartet giving a concert on a street trolley. I’ve climbed into the Rockefeller Center Christmas tree with a photographer from The New York Times. I have launched a Twitter account for a beef jerky brand. The stories I could share are varied to be sure, but have held the common thread of helping me develop a toolkit ready to help your business. I love the energy of putting nearly two decades of professional and personal adventures to work for my clients.
I have established a marketing consultation business that blends storytelling, know-how, and organizational skills to provide:
- Marketing Communications: Your brand or organization’s story should synthesize across all of your marketing channels. Email newsletters, press releases, and donation appeals are just a few examples of marketing communications tools that remain integral to reaching your audience. I can help ensure your message rings true on every channel. See also my Website Content and Social Media Strategy & Content services for a complete package to tell your story.
- Social Media Marketing: Social Media is a storytelling tool that can capture the hearts and loyalty of your audience while delivering your most important message. I can help shape the voice of your brand or organization on social media, develop content, and help you identify and measure the metrics that will positively impact your marketing goals.
- Content Creation and Copywriting: I can help you craft compelling content for your blog or landing pages that captures the voice and tone for your brand or organization and keeps readers engaged.